Crafting a dreamy brand for better sleep

Somnia Labs, a wellness startup, set out to help people improve their sleep quality through natural supplements designed to restore healthy rest patterns. Their challenge was building a brand identity that felt trustworthy and calming while also standing out in the crowded wellness space.

I worked with their team to establish a creative direction that embodied relaxation and serenity. We developed soft, dreamlike illustrations to visually capture the essence of rest, and built a social media strategy that educated audiences on sleep wellness while fostering an aspirational lifestyle. The outcome was a cohesive brand presence that resonated deeply with their target market and built credibility from day one.