Elevating a digital fashion brand for global reach

NovaWear, a rising digital-first fashion label, wanted to strengthen its online presence to reach a broader international audience. Their challenge was inconsistency across brand assets, an outdated website experience, and fragmented social media communication.

I worked with the team to craft a modern visual identity that reflected their bold and sustainable ethos. The website was redesigned with a cleaner user journey, emphasizing product storytelling and effortless navigation. Alongside, I developed a content strategy for social media that tied the brand’s visuals, voice, and campaigns into one cohesive narrative.